Cherished Keepsakes provides memorial keepsakes to funeral homes and families directly. It is the in-house brand of GP3 Creative. During our Brand Discovery Session we found that it was too hard for people to find us due to being associated with our graphic design services rather than the services they were searching for, funeral keepsakes. Further, being associated with our main business created a disconnect that literally stalled business growth.
To address these issues we gave the brand it’s own name and completely separated it from our core branding services. By doing so we treated it as we would our regular clients. Through research we found that many people discard keepsakes due to the quality and generalization of the keepsake itself. Yet, we’re talking about a person’s life and final legacy. Therefore, we created a name that captured the different approach we take toward creating memorial keepsakes for families—the pieces we provided would be “Cherished Keepsakes” for all recipients holding onto them for years to come.
Using design as the primary differentiator Cherished Keepsakes’ brand and products out-shined competitors. We streamlined the production process allowing Cherished Keepsakes to provide reasonable rates without sacrificing quality. Armed with a strategic marketing plan that was continually monitored, tracked and adjusted the business took off. While the first two years of inception saw negative growth, after rebranding sales grew on average by 250% each year. Families and Funeral Homes seek out Cherished Keepsakes because we capture how they want their loved one to be remembered and we do this better than anyone in the marketplace. Our brandmark has allowed us to grow from 5–13 products with more products and expanding designs that truly capture the legacy loved ones leave behind.
Cherished Keepsakes is a multi award-winning brand that has seen triple digit growth since inception. They enjoy a 5-star rating through all online platforms with their products featured in funeral homes across the country. Additionally, families seek them out directly taking cherished keepsakes of their loved one with them to memorial services across the world.