VLP’s Volunteer Appreciation Event fundraiser is their signature event. Previous collateral only consisted of the program book and invitation. However, the designs did not capture the elegance of the event nor did it brand the organization well.
Under new event management GP3 Creative was brought in to create a signature brand direction for the event. Working closely with the event management team, we decided to expand the collateral to numerous pieces as well as signage for the event. To allude to the elegance of the event a subdued lady justice silhouette was used draped against a sublime motif. To reinforce branding we utilized the brand’s color palette as well as corporate typefaces. We created various branding elements to be used for the signage and collateral for the event that could easily be implemented by other team members creating collateral for the event.